After 20 years of promoting concerts and other live events, I traded in my backstage pass for yoga pants to teach you how to market your business like a rockstar!
I love marketing because it’s the perfect combination of art and science. It’s the business equivalent of a salty and sweet snack. The creative side of the brain gets to play with colors and words and design. The analytical side of the brain gets to geek out over numbers and trends and metrics.
Plus, it’s constantly evolving. When I began my career in marketing 20-something years ago, social media didn’t exist. Hell, the internet was still in its infancy. Back then, direct mail was king. 🤯
And, there is no one right way to market your microbusiness. I don’t care what ad you saw or what a guru told you, there is no one right way. Just because someone had success using one method doesn’t mean it is the best method for you.
Finally, marketing is a skill anyone can develop. ANYONE! It’s not rocket science, no matter what you’ve been led to believe. Marketing is based on a few key principles and there are a limited number of strategies that marketers can utilize.
Marketing your microbusiness can be fun. And it’s my job to show you how! #BestJobEver